Questions & office hours
Bring the question, what you have tried, and where you got stuck. That gives us something specific to work through.
Schedule office hoursMARK 4360 · Social Media & E-Marketing
Make the learning yours.
Use this page to find learning resources, get help, and connect ideas from class to decisions you can make in practice.
For your current syllabus, assignments, deadlines, announcements, and grades, start with our course in Brightspace.
A useful place to start
Get what you need for class.
Study the vocabulary
Review the class flashcards, then explain a concept in your own words and connect it to a real campaign, website, or buying decision.
Open the MARK 4360 QuizletRequest a recommendation
Tell me what you are applying for, the deadline, which class we shared, and any work or accomplishments you would like me to consider.
Email a recommendation requestFrom an answer to understanding
Use the tools. Do the thinking.
AI can help you explore an idea, challenge an assumption, or work through a confusing concept. Follow the instructions for each assignment, verify what a tool tells you, and be ready to explain the reasoning in your own words.
- Start with your own attempt. Write down what you think the concept means and the question you need to resolve.
- Work through an example. Use your notes, a discussion, or an allowed AI tool to test your understanding. Check claims against course materials and reliable sources.
- Explain and apply it. Close the tool, write the idea in your own words, and explain how it would change a marketing decision. Bring what remains unclear to class.
For practice activities and simulations, use the links provided with the current assignment in Brightspace.
Tools for exploration
AI assistants for marketing questions
These optional assistants can help you work through questions. They may require a ChatGPT account. Check their answers and avoid sharing private information, credentials, or confidential data.
Looker Studio Helper
Explore questions about dashboards, reports, and communicating data.
Open Looker Studio HelperMicrosoft Clarity Assistant
Work through questions about website behavior and interpreting Clarity reports.
Open Clarity AssistantGoogle Tag Manager Assistant
Explore how website tags and measurement fit together.
Open Tag Manager AssistantINTP Bot
An optional conversation tool for exploring ideas and looking at a question from another angle.
Open INTP BotFrom previous classes
Historical materials are here for reference. Use Brightspace for the requirements of your current course.
Spring 2025 materials
Previous student feedback
Comments from Fall 2023, Spring 2024, and Fall 2024.
View previous evaluationsFall 2024
I'm grateful to UTRGV for offering this class and embracing Al as part of the curriculum. Al is the future, and having a class led by an outstanding professor like Mr. Garrido is remarkable. In my four years of college, this class has had the biggest impact on how I view marketing. Mr. Garrido's fresh approach to social media and eMarketing has transformed my perspective. If his goal was to inspire us to think differently, he has definitely succeeded. Thank you for this incredible experience!
Spring 2024
Mr. Garrido is an excellent professor. He clearly cares about his topics and his students. I hope the department will recognize him for his teaching abilities his effective communication skills. I hope more students will sign up for his class and get to experience his learning techniques and his classroom environment. Kudos to the department for letting him be a professor. We need more professors like him at UTRGV.
Fall 2023
Professor Garrido is a great instructor who is very passionate about what he teaches. I found his course very educational as he gave us several hands-on activities relating to e-marketing, creating ads, blog posts, and how to access analytics for personal websites. I learned a lot from his class and would highly recommend him as an instructor.