Speaking & sessions

Ideas your audience can put to work.

I am Alex Garrido, Assistant Vice President for Marketing Strategy & Innovation at UTRGV and a part-time marketing instructor. My work connects marketing, human behavior, analytics, and the practical use of AI.

Explore my previous sessions, or invite me to speak with your school, organization, or professional community.

Request to speak Explore past sessions

Start with your audience

What would be useful for your group?

The starting point is the question your audience is trying to answer. These are a few directions we can explore together.

High schools & student groups

How do creativity, technology, and an understanding of people come together in a marketing career? Explore career paths, digital communication, and using AI thoughtfully while learning.

Community organizations

How can a small team communicate more effectively? Explore social media, audience needs, and practical ways to use data and AI in everyday work.

Professional teams & conferences

How do we turn new tools into better decisions? Explore applied AI, marketing analytics, recruitment, and the connection between strategy and execution.

Previous conferences & sessions

From the presentation archive

Sessions on AI, branding, social media, and analytics. Presentation materials reflect the tools and context at the time each session was delivered.

June 2024

Mascot as a Marketer: Integrating Persona in University Branding

Council for the Advancement and Support of Education (CASE)

Annual Conference for Marketing & Branding Professionals

Ideas your audience can put to work.

What would be useful for your group?

High schools & student groups

Community organizations

Professional teams & conferences

From the presentation archive

Mascot as a Marketer: Integrating Persona in University Branding

The Future Is Now: How AI Is Revolutionizing Journalism

AI: The Silent Revolution in Advertising

Utilizing Web Analytics to Uncover Recruitment Gaps and Increase Conversions

Using Web Analytics to Optimize your Recruitment Funnel

Enabling Social Commerce

Prospective Student Engagement

Finding Your Social Media Unicorns & Keeping Them Alive

Social Media for Hispanic Non-Profits

The New and Complicated Status of Facebook

Social Media Recruitment Strategies for 2018 & Beyond

Snapchat as a Recruitment Tool

Talking to the Right People: Quick Insights for Social Media

Community Colleges on Social Media - Social Media Strategies that Work

The 4 Secrets of Effective Paid Social Media Campaigns

Social Media as a Recruitment Tool

Being Viral: Creating the Right Conditions to Make It Happen

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